Include UPC Information In eBay Listings For Google Product Search Results

I recently noticed my eBay listings are not showing up when I perform a google product search in google shopping. If I type in part of my listing title in a normal google search, then I am sometimes successful…but not with google product search.

I called eBay customer support last night and this is what I learned.

Google product search is now requiring unique identifiers for the apparel category (clothing, shoes and accessories). UPC code information must be included for google’s catalogue.

Here is a screen shot of the UPC field when you are listing apparel on eBay.


Here’s the kicker though, google decides which listingsĀ they will make available via product search. So, who knows if the UPC efforts even make a difference! The information the eBay rep shared was from a memo dated August 8, 2011. She also recommended I contact google to further inquire.

I noticed other forums have similar comments…sellers are upset their listings are not showing up and they are not receiving any real advice about how to increase their visibility.

I do include UPC information when listing my items. Any thoughts? Is this happening to you?


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