Since 2003, the IKEA Soft Toys for Education Campaign has raised $74 million to donate to UNICEF and Save the Children and has impacted approximately 10 million children in nearly 46 countries.
Education is the most powerful and effective way to help children escape poverty. The change it can bring to a young life is immense. Education has a direct impact on well-being, from better health to increased opportunities. It gives children knowledge, skills and confidence they need to shape a better future for themselves. When a child begins and stays in school, he or she not only changes the course of their own life, but that of future generations. And that’s when small changes pave the way for bigger ones.
The donations from the IKEA Soft Toys for Education Campaign will help train teachers in child-friendly teaching methods, improve child protection systems, supply educational materials like pencils, books, bags, rebuild schools and provide better water and toilet facilities; and increase school attendance rates. More than 10 million children will be educated in eliminating discrimination and stigma.
IKEA Soft Toys are the gift that gives back. The fairytale-character stuffed animals, finger puppets and books are available at very affordable prices, and $1.34 (€1) is donated to the Soft Toys for Education Campaign for each purchase. Every donation gives the powerful gift of an education to children around the world in need. This year, the campaign will run from November 10, 2013 to January 4, 2014.
Check out the IKEA Soft Toys for Education video.
Also, if IKEA Orlando is your local store, have fun with this #FindKingIKEA at @IKEAOrlando Twitter Game. You can win IKEA gift certificates just by tweeting! Here’s a video explaining the game.
Additional #FindKingIKEA at @IKEAOrlando Twitter game details are below. Join the fun, I cannot wait to see your tweets!
What are you waiting for? Head to your local IKEA and support the IKEA Soft Toys for Education Campaign by purchasing these affordable (and adorable) soft toys and books!