Red Gold to donate over 15,000 lbs. to Second Harvest Food Bank of Central Florida in Conjunction with Billboard Unveiling!
Elwood, Indiana (April, 2012) – Red Gold Tomatoes unveiled the country’s largest tomato cans on a rare, oversized 3-D billboard in Orlando along I-4, 0.3 miles South of East-West Expressway. In conjunction with the large display, Red Gold will deliver over 15,000 pounds of tomatoes to Orlando’s regional food bank, Second Harvest Food Bank of Central Florida, on Wednesday, April 18, at 10:30 a.m.
The tomato cans on the billboard are capable of holding the contents of more than 100,000 normal store cans, and enough tomatoes to make Red Gold Chili that could feed a full house at Shamu Stadium at SeaWorld for more than 30 shows. Red Gold has been producing premium quality tomato products since 1942 and is known for canning tomatoes that are harvested from their Indiana, Ohio and Michigan farm fields.
“We wanted to do something dramatic,” said Greg Metzger, director of marketing at Red Gold. “We thought that oversized tomatoes and vines were a great way to reinforce the big tomato taste of Red Gold Brand canned tomatoes. With this program, Red Gold is making a donation to Second Harvest Food Bank of Central Florida.”
Minneapolis-based advertising firm Clarity Coverdale Fury, an expert in such spectacular billboards, created the sign. “The board itself took more than 9 weeks to construct,” said Rob Rankin, VP Director of Brand Development. “While this is not the first 3-D board in the country, it is relatively uncommon given the difficulty and time necessary to create such a display.”
- There are 5 tomatoes: 5 feet tall by 13 feet around, each weighing about 150 lbs
- There are 140 feet of tomato vines
- The leaves on the tomato vine are 8 feet tall by 4 feet wide
- The volume of the cans total 1,617,093 cubic inches – a typical 14.5-ounce can of Red Gold Tomatoes has a volume of 30.9 cubic inches
- Each Red Gold can is 16 1/2 feet tall by 12 1/2 feet wide
- If the two giant cans were filled with Red Gold petite diced tomatoes, that would make enough salsa to serve over 400,000 people
The 3D billboard will be up through May.