Amazon.com Price Hikes

The first time Amazon.com increased the price of an item on me, I thought it was just a glitch or something. Since the price of my item only increased by a dollar or two, I still proceeded with the checkout process. Typically, I would sign out and go purchase my merchandise elsewhere, but since it was a few weeks before Christmas and I didn’t feel like fighting crowds, I just bit the bullet and paid the extra money.

The second and third time it happened, I just completely shut out of the site and purchased my merchandise elsewhere. Today, I returned to Amazon. I had an item in my shopping cart to purchase and within a few seconds of trying to checkout, I realized my total increased by almost $6! What is up with that? When I search for the item, I still receive the lower price, but for some reason when it goes into my cart it increases.

Amazon states, “Items in your Shopping Cart will always reflect the most recent price displayed on the item’s product detail page. Please note that this price may differ from the price the item held when you first placed it in your cart.

What kind of false advertisement is this? Does Amazon think people won’t catch on that they are increasing prices at the last second of a transaction? Perhaps they feel consumers will disregard the price increase because of the convenience factor of shopping online or because they offer free shipping on many items? Whatever it is, I am extremely disappointed and have lost faith! Three strikes and Amazon is out!

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